How to invest in partnerships to drive growth and create value

Looks at how brand partnerships deliver revenue growth.

Partnering for growth

This article is part of a series of articles on partnering for growth. Read more.

Partnerships are becoming increasingly crucial for future growth and competitive advantage. In surveying 454 companies in the US, Europe and Asia Pacific about the role of partnerships in their company’s growth trajectory, Forrester found that 76% of companies agree that partnerships are key to delivering their revenue goals and three in four companies see partnership development as central to their sales and marketing strategy.

And partnerships work. They found that companies with best-in-class partnership programmes:

  1. Generate a greater share of...

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