Partnering for growth

This article is part of a series of articles on partnering for growth. Read more.

At a glance

Nearly half of companies have seen a boost in revenue thanks to partnerships and those with the most mature partnership programmes are five times more likely to exceed expectations

Why it matters

Successful brand partnerships drive growth. 49% of companies have seen a boost in revenue and 45% have seen a boost in brand awareness through partnerships


  • The most mature and successful partnership programmes are anchored along four pillars – people, process, technology and breadth.
  • Capitalise on partnership opportunities that have the highest degree of influence on the customer, regardless of partner type.
  • Invest in partnership as a strategic differentiator. Tie partner success into your overall enterprise objectives and culture.