How to grow brands by targeting the masses

This article looks at the factors that drive growth in a world of fragmented audiences, and the reasons why targeting is struggling to deal with these factors.

Throughout the history of advertising there has been a contrast between broadcasting and a more direct approach – something we now refer to as 'broadcasting vs. narrowcasting'. Technological advances have served only to increase the tension between...

Not a subscriber?

Schedule your live demo with our team today