Media strategies for multiscreen viewing
This article is part of a series of articles on media strategies for multiscreen viewing. Read more.
Statistics about multiscreening and the proliferation of video consumption on non-TV devices are easy to come by, but quoting the fact that we spend 39 minutes a day on average using the internet while watching T V, or that 28% of the average person's video viewing is away from linear/playback T V, can miss the key point when it comes to campaign performance. Sixty per cent of TV's response impact comes through digital media channels –...