How to disrupt and influence the customer journey

This article argues that marketers must use customer journey mapping to achieve more than just smoothing the path to purchase; it should also be an opportunity to disrupt and influence.

Customer Journey Marketing

This article is part of a series of articles on marketing along the customer journey. Read more.

Brands are on a voyage of discovery: they are focusing on journeys – their consumers' journeys. Many brands have now mapped...

Not a subscriber?

Schedule your live demo with our team today