How to capture attention in an attention-deficit world

Colin Grimshaw

Outlines a series of papers tackling the issue of capturing attention in today's multitasking world, including how ads can provoke emotional reactions to cut through the clutter.

Capturing attention in the attention deficit economy

This article introduces a series of articles on capturing attention in the attention deficit economy. Read more.

Here's a test, go ask your friends/relatives – people who don't work in the advertising...

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