How retailers are using chatbots to service customers

This article examines the considerations retailers must make before they use chatbots to engage with consumers on a range of channels, and outlines some useful guidance they should look at when setting up chatbots, with examples from H&M and Kia.

How retailers are using chatbots to service customers

Tom KingMubaloo

Chatbots are a sophisticated marketing tool for brands looking for efficient and effective ways to engage consumers on social media, on mobile and through their customer service channels,...