How retailers are using chatbots to service customers

This article examines the considerations retailers must make before they use chatbots to engage with consumers on a range of channels, and outlines some useful guidance they should look at when setting up chatbots, with examples from H&M and Kia.

How retailers are using chatbots to service customers

Tom King Mubaloo

Chatbots are a sophisticated marketing tool for brands looking for efficient and effective ways to engage consumers on social media, on mobile and through their customer service channels, but they must be used wisely. Tom King of Mubaloo outlines som

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