How Paytm built a digital payments brand in cash-addicted India

Details how an 8-year-old brand, Paytm, managed to defy the odds and become the king of digital payments in India with more than 350 million users.

Future of payments

This article is part of a series of articles on the future of payments. Read more.

Need to know

  • According to Standard and Poor’s, nearly 76% of India’s population did not understand even basic financial concepts. Many still did not have or use bank accounts and even amongst those who did have debit cards, many had never used them.

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