Marketing Public Services
This article is part of a series of articles on marketing public services. Read more.
It's notable that 2016 was a watershed year for mobile-enabled behaviour change. Government, charities and brands alike focused on putting the means to change lives, and the world, into the hands of the people. As smartphone penetration has reached a tipping point and user acceptance of the exchange of data for utility has grown, we've seen an explosion in mobile-enabled social change.
The public and non-profit sector is required to take on some of the toughest challenges. The span of...