How mobile use can change behaviour

Jane Asscher

This article looks at how communicators can use the ubiquity of mobile to reach people in the micro-moment of decision-making, enabling them to motivate and facilitate behaviour change and improving the lives of individuals and of society.

Marketing Public Services

This article is part of a series of articles on marketing public services. Read more.

It's notable that 2016 was a watershed year for mobile-enabled behaviour change. Government, charities and brands alike focused on putting the...

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