How marketers can use Pinterest to engage

This article shows how Pinterest is growing in influence and efficiency as a way of driving sales, due to the quality of engagement, rather than reach - a trend that brands can leverage to build a more direct dialogue with consumers through an effective connection strategy.

Billions. That is how many moments brands now have in order to connect with people. And every moment can potentially change attitudes and behaviour, positively or negatively. These experiences are linked to touchpoints – those moments when peop

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