How marketers can find the right micro-moment to connect with the right consumer

This article examines how mobile usage is growing exponentially, so brands should ensure that they are present for each micro-moment of the customer journey, making the experience optimised and in sync.

Be there, be useful, be quick

Matt Bush Google

Mobile moments

This article is part of a series of articles on mobile moments. Read more

As mobile usage increases at every stage of the customer journey, brands must ensure they are present and responding effectively as each micro-moment of decision-making occurs. This means providing useful content at speed so that the brand-consumer e

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