How marketers can engage consumers effectively in micro-moments

Ian Gibbs

This article examines what in-depth research about people's mobile behaviour tells marketers about how they can achieve the best results when engaging consumers during micro-moments.

How to engage effectively in mobile micro-moments

Ian GibbsOn Device Research

Mobile moments

This article is part of a series of articles on mobile moments. Read more

As mobile grows increasingly impactful for consumers and advertisers, marketers need to understand...

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