How to engage effectively in mobile micro-moments
Mobile moments
This article is part of a series of articles on mobile moments. Read more
As mobile grows increasingly impactful for consumers and advertisers, marketers need to understand what drives mobile ad effectiveness in the micro-moments of user engagement. Based on in-depth research, Ian Gibbs of On Device Research gives four key considerations for marketers when addressing the role of mobile and mobile creative in the path to purchase.
Mobile is beyond a mass medium now. It's an entirely ubiquitous medium. With newly released forecasts from...