How influence works

Using data from Keller Fay, this piece explains what makes an influencer, how to find an influencer and how it identifies what it calls Conversation Catalysts - Keller Fay’s trade name to describe types of influencers.

How influence works

Ed KellerKeller Fay

It is a myth that social media is the best way to influence consumers. Most influencers are big readers of print and online publications and are socially well connected in the real world.

What is the state of the art...