How emotion really works in advertising

Takes an in-depth look at the science of emotion and why some emotional ads sell, while others do not, examining what drives choice and what the role of emotions in decision-making really is.

Emotions have been the marketing hot topic in 2017, with increasing and exciting evidence that emotionally engaging communication correlates with positive impact on sales. This correlation is intuitively plausible and creatively liberating, which is why...

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