How data is fuelling F1’s media appeal

Describes how new owner, US cable TV and media group, Liberty Media aims to reinvigorate the Formular 1 brand with a data-driven experiment.

Data and creativity

This article is part of a series of articles on data and creativity. Read more.

Few outside the US had heard of Michael Buffer until last year's Formula 1 Grand Prix in Austin, Texas. Buffer is one of America's best-loved announcers,...

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