How copycat brands are stealing market share

This article shows the clear evidence that copycat brands are disrupting consumers' search and decision-making process, which is bad news for both original brands and shoppers, who find themselves manipulated.


This article is part of a series of articles on neuroscience applied to marketing. Read more.

We know from neuroscience research that decision-making is mostly done quickly, and is highly subject to biases. As a rule, and as a necessity, we...

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