How chatbots help brands talk to customers

This article looks at how chatbots work and why, nowadays, many consumers are more comfortable 'talking' to a brand via an online message than phoning its customer service helpline.

Marketing Embraces New Technology

This article is part of a series of articles on how marketing is embracing AI, AR and VR. Read more.

Outside of China, where WeChat is already the digital space where business is done, the Messenger app/ chatbot market only...