How banks have had to adapt ad strategies post-credit crunch

Graham Fowles

As a low-interest category, financial services marketing tended before the recession to focus on the shortcomings of category competitors - often in humorous treatments - rather than positive aspects of the client’s own service.

How banks have had to adapt ad strategies post-credit crunch

Graham Fowles

In most product categories, brands are generally pretty keen to represent their own products or services in advertising. Apple, for one, seems set on demonstrating its wares in creative...

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