How and when to benchmark marketing activity and how to use the results

Introduces a series of papers on how benchmarking can improve marketing performance.

Benchmarking marketing activity

This article introduces a series of articles on benchmarking marketing activity. Read more.

As businesses come under greater pressure from market disruption, new technologies, new competition and higher customer expectati

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands