How ad attention leads to purchase

Looks at what lies beneath improved attention and considers the ability for attention to be used as a predictor of sales.

In the age of distraction, the study of attention economics is booming. Attention economics is an approach to the management of information overload and its impact on our economic and social systems. Those specialising in the impact on consumerism suggest that human attention is becoming so scarce that it will become a market currency unto itself and that future marketers will trade on attention as a measure of advertising success.

One such thought leader is Associate Professor Thales Teixeira of Harvard Business School who's work considers the rising cost of decreasing attention, suggesting that marketers should apply different advertising content...

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