Harness the power of social emotion
Vanella JacksonHall & Partners
Shared experiences create an emotional dynamic that can drive brand engagement. Researchers need to immerse themselves in social awareness streams over long periods of time to truly understand this behaviour.
Diana, Princess of Wales: the very public displays of grief after her death were an unprecedented outpouring of'social emotion'
It's fair to say that the marketing and brand and communications research worlds have been somewhat obsessed with 'emotion'. What is emotional engagement? How do we tap into emotional intelligence? What is the role of advertising in influencing emotions? Reason...