It's a simple human truth that if someone says they are going to do something and don't follow through with an action, we tend to lose respect and trust them less. It's the same for brands whose words today are hollower than ever before without actions. Consumers see through brands: they want interaction; they want to participate; they want to create; they want purposeful, meaningful and entertaining brands; they want an experience.
At the beginning of RPM's 24-year history, the agency was seen somewhat as the hippies in the marketing industry, but in the age of the Experience Economy, we...