Get the most from Amazon’s social power

Advises on three ways that marketers can use Amazon to reshape, refine and re-energise their social marketing strategies to maximise the impact on brand and sales.

Despite recent events, Google and Facebook still dominate in terms of global advertising revenues, yet there's growing talk of a rapidly rising challenger to the infamous duopoly. Predicted by J.P.Morgan to increase its ad revenue year-on-year by a hugely impressive 61% from $2.8 billion in 2017 to $4.5 billion in 2018, this rival to the big two is not another search engine or social media channel, it's a retailer – and that retailer is Amazon.

Amazon's ad revenues are growing faster than almost every other major ad publisher, according to eMarketer, which predicted that about a quarter of its US...

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