Gaming for social engagement in China
Games have moved into the social networking space in China, providing brands with huge audiences of young consumers in a fun, communal environment
QQ Dancer is one of China's favourite online games, along with QQ Speed and Dragon & Fighter
The availability of high-speed internet connections and more powerful and affordable computers has prompted tens of millions of young people in China to log onto numerous online games, to make friends, earn virtual currencies and collectively explore virtual worlds.
Online gaming has been the single most...