Four tips for using TV with social

Kyle Findlay

This article posits that social media should be used to spur engagement and interaction with the 'conversation-starting' TV campaign, providing four steps to doing so.

How should TV and social media be used to maximum effect?

This essay was the Silver winner in the Admap Prize 2017.

For more information visit the Prize page.

The term 'omnichannel marketing' captures the reality that it's not possible to maximise the effect...

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