Follow the customer journey

This article previews a series of articles about how marketers can make sense of the complexity of touchpoints and channels to create better customer journeys.

Customer Journey Marketing

This article introduces a series of articles on marketing along the customer journey. Read more.

How we make decisions to purchase things and how brands can influence those decisions along the journey – from the initial trigger of intent, the consideration of options, the search (online and offline), the reviews and influences, the choice,

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