Fmcg Online: Making It Happen

Jo Mason

The author, e-marketing manager of Lever Fabergé, describes how the company handles online brands and the issues this raises.

Fmcg Online: Making it Happen

Jo MasonLever Faberg

There can be no doubt in anyone's mind that the last 18 months have been a real rollercoaster ride for the internet industry. Despite the instability of the technologybased economy, however, interactive channels have, and will continue to deliver, great value if used wisely. The cost benefit of improved procurement and supplychain management is one key area, and marketing is another.

Emarketing at Unilever

My role as emarketing manager is a relatively new position within Lever Faberg, yet the online/interactive channel has been important to the company for the past...

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