Flatland: Addressing the crisis in video advertising creativity

Orlando Wood

A new study argues that a shift in industry attentional style is leading not just to brand short-termism but to a ‘flattening’ and abstraction of the work itself, which threatens effectiveness.

Smarter video planning

This article is part of a series of articles on smarter video planning. Read more.

Human beings are wired for pattern recognition. For creatives, strategists and researchers, seeing deep structural similarities between things is an...

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