Flatland: Addressing the crisis in video advertising creativity

A new study argues that a shift in industry attentional style is leading not just to brand short-termism but to a ‘flattening’ and abstraction of the work itself, which threatens effectiveness.

Smarter video planning

This article is part of a series of articles on smarter video planning. Read more.

Human beings are wired for pattern recognition. For creatives, strategists and researchers, seeing deep structural similarities between things is an important skill. But sometimes connections are so deep and patterns so wide that they are hard to spo

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