Five things marketers can learn from direct-to-consumer challenger brands

Outlines the insights gleaned from interviews with several DTC challenger brands as well as brand consultancy eatbigfish's own experience of working with challenger brands.

The evolution of direct-to-consumer brands

This article is part of a series of articles on the evolution of direct-to-consumer brands. Read more.

In recent years it has become increasingly common to see new brands skip the traditional retail channels in...