5 rules for implementing programmatic native advertising
Programmatic native advertising
This article is part of a series of articles on programmatic native advertising. Read more
The application of programmatic technology to native advertising...
Five rules for implementing programmatic native advertising
This article proposes a set of core principles that will help advertisers as they create brand-aligned, differentiated and valuable native advertising experiences delivered programmatically - a task that brings ever greater responsibility to apply best practice and ensure a good value exchange.
