Five rules for implementing programmatic native advertising

This article proposes a set of core principles that will help advertisers as they create brand-aligned, differentiated and valuable native advertising experiences delivered programmatically - a task that brings ever greater responsibility to apply best practice and ensure a good value exchange.

5 rules for implementing programmatic native advertising

Ruth Zohrer Mindshare

Programmatic native advertising

This article is part of a series of articles on programmatic native advertising. Read more

The application of programmatic technology to native advertising brings a greater responsibility to apply best practice and create the right value exchange for consumers. Ruth Zohrer of Mindshare proposes a set of core principles to help guide advert

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