Five reasons why telcos should come back to brand

Details five ways in which defining a brand's purpose brings benefits and explains why those with a clear and genuine brand purpose will be the ones to thrive the most.

Marketing Telecommunications

This article is part of a series of articles on marketing telecommunications. Read more.

The accelerating pace of mergers and acquisitions within the telecoms industry shows that financial deal-making is now the big story in this sector, not marketing. With narrow margins, high costs and onerous regulation, it's no surprise that scaling

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