Avoid ad blocking
With the rise of ad blocking, advertisers are under increasing pressure to understand what is acceptable to online audiences. A new survey, comparing desktop and mobile platforms, sheds light...
Five lessons on how to avoid ad blocking
This article presents a new study on desktop and mobile platforms, carried out in Belgium, which tells marketers a great deal about which formats audience will tolerate without resorting to the use of ad blockers, finding five central learnings.
