Fan-first sports platforms

This article describes how most sport fans would be receptive to increased levels of sports sponsorship if the brands were to act more like fans themselves and explores this insight to investigate the five new dynamics of effective sports sponsorship.

Fan-first sports platforms

Anna Dalziel Momentum Worldwide

A new global study has found that most sports fans would be receptive to increased levels of sports sponsorship if brands were to act more like fans themselves, enhancing the fan experience of shared loyalties and passions and making meaningful conne