Exploiting the purchase of marketing

Introducing an open dialogue about sponsorship and its position in modern day marketing - including current sponsorship planning; ways to make improvements; and implementing these advances.

Exploiting the purchase of marketing

This focus is about sponsorship. Anyone who did not guess this from the headline is probably in good company, but should read the relevant chapter of SergioZyman's ...

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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