Experiential marketing – the music festival brandwagon

Hugh Robertson and Rob Wilson

This article shows how music festivals can create traps for experiential marketers, and offers guidance for exploiting these events.

Experiential marketing – the music festival brandwagon

Hugh Robertson and Rob Wilson

This year has seen an unprecedented number of music festivals in the UK – from mainstream events such as V to boutique ones like Bestival or Latitude, and brand-fests...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today