Winning in the era of brand experience
This article is part of a series of articles on winning in the era of brand experience. Read more.
Experience is the new battleground for brands
In the marketing community talk of customer experience (CX) is seemingly everywhere. Research in the WARC 2019 Toolkit rates CX as the main focus area of digital transformation for clients and agencies. CX evangelists are everywhere, from Tim Cook to Jeff Bezos, asserting that Customer experience is the new marketing.
But how many companies know their return on CX investment? There is...