Evolution and revolution in qualitative research

Gill Ereaut, Linguistic Landscapes, considers the current position of qualitative thinking and research (especially the ubiquitous focus group) and looks ahead to the evolution of new, imaginative and exciting techniques, skills, and thinking.

Evolution And Revolution In Qualitative Research

Gill Ereaut

We inhabit a world in which qualitative modes of thought are highly relevant, even essential. As businesses get to grips with postmodern marketing, and struggle to turn data into...

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