Emotion: a familiar friend we barely know

Emotion is central to brand communications, but there has been a failure to define what we mean by 'emotion'.

Emotion: a familiar friend we barely know

David Bonney

I felt so much today (see Appendix). But I'm not sure a single brand made me feel anything.

These are emotional times. Perhaps the most emotional in history.

We encounter more strangers, have more friends,...

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