All it takes is around half a second for the brain to register and react to something – anything – that you experience through any of your five senses. In that brief time, your subconscious has formed its perceptions.
EEG measurement of brainwave activity captures data in that first half a second at the subconscious level of the mind. EEG, which stands for electroencephalography, isn't new; EEG sensors have been used in laboratories for decades. So, they're time-tested to be the most temporally accurate and reliable way to measure brain function.
EEG measurement captures the genuine,...