Eight steps marketers can take to get the most out of digital attribution
Marketing Effectiveness
This article is part of a series of articles on marketing effectiveness. Read more.
Digital attribution is not a panacea for marketing effectiveness challenges; however, it can optimise digital spend at a tactical level. Using an eight-point checklist, the authors consider the fundamentals needed for it to work well: what data you need, what techniques you can use, and what kind of skill sets are best.
If you were writing a list of the top 10...