Marketing Telecommunications
This article is part of a series of articles on marketing telecommunications. Read more.
GlobalWebIndex's latest research reveals some key insights into how today's digital consumers are engaging with their smart devices. For brands across every sector, this can help inform their marketing strategy from end to end. For those in telecommunications, these insights could prove essential in positioning their brand in the right way. Here we outline the eight most important trends in consumer behaviours that telco brands need to know.
Smartphones are absolutely central to online behaviours, but PCs and laptops aren't being abandoned
Some...