Eight steps marketers can take to get the most out of digital attribution

This article presents an eight-point checklist that will show how to optimise digital spend at a tactical level, including what data is needed and what techniques can be used.

Eight steps marketers can take to get the most out of digital attribution

Matthew Chappell and Jonathan SweeneyGain Theory

Marketing Effectiveness

This article is part of a series of articles on marketing effectiveness. Read more.

Digital attribution is not...

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