Doing personalisation at scale: success stories from India

Provides personalisation success stories in India from brands such as Uber, Suzuki and Flipkart and explains what makes them work.


This article is part of a series of articles on personalisation. Read more.

In the battle for to attract and retain customers, personalisation has been reborn as a successful business strategy.

It has always been so. Our neighbourhood retailer knew us, our neighbours and every one of our family members by name. They knew if someone was ill, or had done well in school examinations – and offered a treat or a suggestion for a home remedy. Twice a year – once before our biggest festival, another time before the beginning of the school year, we visited...

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