Do androids dream of electric consumers? Ethical considerations at the intersection of AI, creativity and marketing

As non-human actors that think fundamentally unlike us, are being asked to make decisions and take actions that affect us, there are very valid concerns around possible negative or unintended impacts of AI.

Data ethics

This article is part of a series of articles on data ethics. Read more.

Need to know

  • Artificial Intelligence (AI) is a game changing technology and has an undeniable impact on ethics, as it introduces a non-human actor to decision making processes
  • This has a complex impact on marketing due to the nuances of creativity, persuasion and AI
  • Valid concerns around possible negative or unintended impacts of AI and marketing should be explored sooner rather than later
  • AI is underpinning more and more marketing activity, contributing many little nudges and moments that influence the world around...

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