Digital agency of the future

Dominic Finney, head of emerging channels & trading at BLM quantum, discusses the limitations of today's digital agencies and how they must change if they are to meet the needs of the future consumer (and the advertiser).

Digital agency of the future

Dominic Finney

Digital agencies have become victims of their own success. Their planning strategies have become outdated, but with rising billings there is little incentive to change and adapt.

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