Virtual tourism through social media
Immersing people in the travel experience through other visitors' shared travelogues makes social media the perfect, efficient means of communication
Destination marketing is one of the purest, yet most difficult forms of brand development. The overarching objective is simply to build awareness of the destination and create a desire to experience it. But tourism and destination organisations have limited resources and limited influence in many areas.
They can't control and can barely even influence physical availability of their product or service, just the mental availability. Obviously, there are partnership opportunities and trade deals,...