Winning in the era of brand experience
This article is part of a series of articles on winning in the era of brand experience. Read more.
Definition
Brand experiences (BX) are carefully sequenced, synchronized and selected touch points that combine to emotionally engage stakeholders as they progress through their entire journey with your brand.[1]
Where to start
CMOs can have a tough time selling the brand experience business case into the c-suite. It’s hard to convince potentially skeptical CEO’s and CFO’s there’s money to be made by competing through brand experiences. The following points aim to give...